Sign Up Your Business For Noel Night
Noel Night is so successful because the community comes together under one goal of encouraging people to shop local instead of online for the holiday season. Local First partners with the Durango Herald and Business Improvement District every year to promote Noel Night and make it the biggest shopping day of the year. Through our efforts, we:
Market Noel Night across the 4 Corners region
Put together a large calendar of events on Noel Night for attendees to look at
Provide affordable marketing options in the Noel Night insert in the Durango Herald
Coordinate transportation to Noel Night
Promote Noel Night on social media and online
How it works:
Advertise in the Durango Herald
Advertise in the Noel Night insert! Advertise your specific events, deals, and more. Your business does not need to be located on main to advertise. You can also advertise a sale or special going on through the entire weekend! By advertising in the insert, your participation fee is waived.
Only List an Event
If you do not want to advertise in the Noel Night insert, you can just list an event to be included in the calendar. Please note that this is only for events, sales will NOT be included. A $50 fee will be applied to your business to cover marketing promotions that bring people to Durango and into your store.
Get Your Poster:
Sign up in the Durango Herald or directly through Local First and we will get you one of these snazzy posters!
Noel Night Q&A
Q. Do I need a special event permit to serve alcohol at my business?
A. YES! Even if the alcohol is free, you need a special event permit. The City will be going around and checking this year and you are required to get the permit 30 days in advance (November 9th deadline). We can serve as the nonprofit sponsor for the first 12 businesses to approach us, so please do this ASAP!
Q. Do I have to be a Local First member to participate?
A. No, Noel Night is for all local businesses. If you want to learn more about the benefits of membership, look here.
Q. Why do I need to pay $50 to participate if I’m not advertising in the Noel Night insert?
A. Local First works hard to communicate all of the amazing events on Noel Night and market the event to surrounding communities. This takes staff time, resources, and a lot of coordinating to do effectively. We also use other outlets outside of the Durango Herald to promote Noel Night, such as Facebook and Instagram paid ads and radio ads. Most businesses see record sales on Noel Night, making these marketing efforts very successful. We are asking for a small amount of support for our efforts to continue to coordinate Noel Night in the future. Please call us if you have further questions on this.
Q. How do I pay the $50?
A. You can pay either by paying the Noel Night participant fee using the order form above, or please mail us a check at PO Box 2058 Durango, CO 81302.
Q. If I advertise in the Noel Night insert am I not allowed to list an event?
A. You CAN advertise in the insert and list an event. Just make sure to fill out the form under “List an Event”
Q. Does my business have to be on main to participate?
No. While Noel Night is advertised as “Downtown Durango” you are more than welcome to participate and advertise in the insert if your business is outside of this area. You can also advertise other events occurring the weekend of Noel Night.
Q. Why don’t you make this a weekend-long event?
A. We have heard from many businesses that they would not be able to offer their Noel Night discounts all weekend long. The purpose of this night is to get people to realize how many of their gifts they can get in town and many people return after Noel Night to purchase additional presents, without discounts.
Q. I would like to have entertainment at my business. How does that work?
A. When you fill out the survey link above for events you can request live entertainment at your business. Local First has a separate survey for entertainers to fill out on their preference as well. We will use both surveys to coordinate entertainment at your business to the best of our ability. We encourage ALL businesses to compensate entertainers on Noel Night! If you know someone who would like to sign up as an entertainer, please share this link. You are welcome to coordinate entertainment without the help of Local First.
Please contact us with any additional questions! 970-799-6618