Local First ProgramsPreserving and utilizing La Plata County’s independent and locally-owned businesses, farms, and existing resources are the facets which make up Local First programs. In effect, this means providing for today’s needs, incorporating the values we care about as a community, and preserving for future generations. For La Plata County and Local First, this means combining economic vitality and growth, integrity, environmental stewardship and collaboration.

These values are at the core of our Local First programs. Our efforts culminate in five big campaigns that happen throughout the year. Our programs are made to spotlight and promote our member businesses and organizations through different types of celebrations. We hope that through our programs the true value and importance of independent and locally-owned businesses is realized.
Local First’s programs celebrate:

• Merchants, service providers and restaurants with our Be Local Coupon Book;

• Local producers, restaurants and chefs through the Eat Local Celebration;

• Downtown merchants in early local holiday shopping with Noel Night;

• and Independent and locally owned businesses in Durango are applauded and recognized during Independents Week in the beginning of July.

We have some new projects in the works. Keep your eyes and ears open to our new 10% Shift Campaign. This educational campaign seeks to inform buyers about how to create millions of dollars of new economic activity by shifting 10% of our existing household purchases from non-local businesses to locally-owned and independent businesses. Independent businesses are the backbone of our community. We need to do everything in our power to make sure they stay prosperous by sharing the message of why they are important to our community.