New Thinking for Greater Success
Created specially for small businesses by the Local Business Institute, New Thinking for Greater Success takes you through six steps that analyze your current customers, new customers, competitors, your market and more. This creates a Roadmap to thinking differently, realizing opportunities and creating a plan of action to take your business to the next level.
What You’ll Learn:
- How to gather and understand your customers’ needs and wants
- How to analyze and understand your market
- How to collect all the data you need to really understand your universe
- How to analyze all that you learn to be able to see opportunities that were hidden to you
Chapters (modules) in this six-part series:
1. About Your Business selects where you want to go with your business and explores your business Strengths, Weaknesses and Values. This creates a foundational understanding of your starting point.
2. Looking for New Business outlines five tools to find new business through your current customers and operations. This is achieved partly through revealing customer interviews and analyzing what customers want.
3. Identifying Customers and Value Propositions outlines five tools to find new business through your current customers and operations. In this class, you’ll learn to profile your customers, organize them into segments and pair them with your value propositions.
4. Understanding Your Market Environment leads you through researching, analyzing, understanding and identifying your market to reveal new opportunities and customers. Find out if your market is larger or smaller than you thought it might be.
5. Revelations From Your Journey gathers all the information you’ve collected to see what it has to show you. This is where the light bulbs go off and you’ll begin to really think differently. Prepare for some surprises!
6. Actions to Grow Your Business concludes the class with determining the actions you’ll take in your business based on everything you’ve learned. Congratulations on arriving at thinking differently to make changes!
For questions about this program and how to participate, email doug@local-first.org
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