Working with La Plata County’s local, independent business community to create an economy that values the people, planet, and prosperity for everyone!

We Stand With You

 As a small business owner you may feel like you’re on this journey alone. Competing with online retailers, big box stores, and high rent prices can be overwhelming. 

That’s why we’re here. Meet our other local, independent business owners and learn why we stand with you. 

Join as a Business

Thank you to our Founding Members!

Latest News

Local First’s Annual Celebration – April 1

Pandemic restrictions, staffing changes, and a whole new virtual world – business has been anything but usual this year. But finally, there seems to be a light at the end of the tunnel. Local First is looking forward to seeing our members “face-to-face” for our first (and hopefully last) online Member Meeting, featuring a Local Lunch Voucher, curated Raffle Prizes, a nationally-renowned Keynote Address, & Awards Ceremony celebrating our community’s resiliency as we all plan for a brighter future.

More Info & Register

Pledge to Stop The Spread

Receive FREE masks and hand sanitizers for your employees and customers!

In order to support our independent businesses and bolster our local economy, we must support the public health and safety of our community. 

We invite the La Plata businesses and nonprofit community to join us in signing San Juan Basin Public Health’s #PledgeToStopTheSpread to support our local workforce and community.

Take the Pledge

Let Us Be Your Voice

As a nonprofit business alliance, we serve as the voice of the local, independent business community.

We advocate for you on the issues that you care about, whether that’s having a greater choice in local energy generation, informing you on increased sales taxes, or creating events around shopping and eating local. We show up for the meetings you can’t so that you can spend more time running your business.


Local Starts With You

Don’t own a business? Support the local, independent businesses you know and love here in La Plata County. Check out our latest ways to get involved to meet other people who love where they live, go to fun localist events, and get exclusive deals and offers.  

The 2021 Be Local Coupon Book

The 2021 Book is now available in participating stores! Already got yours? Get the bonus app of additional coupons.

Business Directory
Why Buy Local?
Member Stories

Be a Part of the Movement

Check out our work on power local, health care, and the creative district

Learn more about the work of the Local First Foundation and how it works to build local self reliance. 

Local First Foundation
KDUR Durango
Health Care Work
Power Local