Become an Official Local First Noel Night Participant

Have a downtown business or nonprofit location? Join the festivities by staying open late, offering a special, or hosting an activity!

Participation fees: $25 for Local First members / $50 for non-members

Your registration includes promotion on Local First’s Noel Night website page, inclusion in applicable event listings in the Durango Herald’s special publication, and a promotional media kit.

Want to stand out even more?

New this year, we’re offering two upgraded promotional packages to help your business reach more holiday shoppers! All packages include your Noel Night participation fee.

• Spotlight Package — $125 Members / $150 Non-Members: Includes standard participation benefits plus a dedicated social media post (7,000+ combined followers) highlighting your business or Noel Night offer.
• Highlight Package — $275 Members / $300 Non-Members: Includes standard participation benefits plus a feature in one of Local First’s weekly newsletters (2,000+ subscribers) and social media promotion.

Register by Monday, October 26 for full promotional exposure.

Important Alcohol Update:

This year, Local First will only serve alcohol at the 10th Street Market. Businesses wishing to serve alcohol at their own locations must independently obtain the appropriate permit through the Durango City Clerk’s Office at clerk@durangoco.gov or (970) 375-5010. Local First will not provide alcohol permit coverage or assume liability for alcohol served at individual businesses.

Join the New Miracle on 10th Street Market

New for 2026! We’re closing 10th Street between Narrow Gauge and Main to host approximately 30 local vendors in the heart of downtown Durango. This is a great opportunity for businesses, nonprofits, makers, and artists to sell products, showcase their work, or connect with the community.

Vendors will be asked to complete an application providing information about booth needs, licensing, and event logistics. Vendors conducting sales are responsible for obtaining applicable licenses and collecting and remitting sales tax.

Application Deadline: Monday, October 26

Applicants will be notified of their acceptance the week of October 26, along with next steps and additional event details.

Design the Official Local First Noel Night Tote

We’re seeking an original design for the 2026 Noel Night tote bag. The artwork should celebrate the holiday spirit, shopping local, and the unique character of Southwest Colorado.

The selected artist will receive a $400 honorarium for their original design. Their artwork will be featured on reusable tote bags distributed during Noel Night, and the artist will be recognized in promotions.

Submission deadline: November 1