Champion change at the local level.
Local First represents an alliance of 260+ passionate business owners, nonprofit organizations, and community members all working to shape a thriving La Plata County. We accomplish our vision through local and state level advocacy, robust initiatives promoting localism, amplifying local businesses to the public, and hosting community events to boost the local economy.
Together, we can ensure a future for La Plata County that is resilient, sustainable, equitable, and just.
Why Local?
Supporting local, independent businesses has a huge impact on the well-being of our communities and our planet as a whole.
Invest in Community
For every $100 spent at a local, independent business $68 stays in our local economy. Only $43 remains in our community when spent at a national chain.
Support Community Groups
Local businesses donate 2.5x more per sales to local nonprofits, events, and teams compared to national chains.
Reduce Environmental Impacts
Locally owned businesses make more local purchases— requiring less transportation—and set up shop in town centers which leads to less sprawl, congestion, habitat loss, and pollution.
Create More Good Jobs
Small businesses are responsible for 90% net new jobs, nationally. Moreover, our community’s local businesses offer greater loyalty to their employees, and in most sectors provide better wages and benefits than chains do.
Our Work
Noel Night Presenting Sponsor: First Southwest Bank
Noel Night Presenting Sponsor: First Southwest Bank “Noel Night is an amazing showcase and celebration of local businesses in Durango. As a CDFI bank focused on promoting economic growth and supporting small [...]
Localism: Creating a Cohesive Community
Localism: Creating a Cohesive Community By: Ashley Christie and Megan Maurillo October 1, 2024 At the heart of La Plata County are people who serve their neighbors in countless ways through their [...]
Empowering Rural Colorado: Local First and Local Business Institute Awarded Workforce Resilience Grant
Empowering Rural Colorado: Local First and Local Business Institute Awarded Workforce Resilience Grant August 27, 2024 In a significant boost to rural Colorado’s economic landscape, Local First and the Local Business Institute [...]
