Photograph of an overview of a store decorated for Christmas.

Feature Event

Noel Night
Shop, Eat, and Love Local

Get ready for Durango’s beloved Noel Night on Friday, December 6, from 10 AM to 10 PM! Hosted by Local First since 2002, and proudly presented by First Southwest Bank, this annual event kicks off the holiday shopping season with a vibrant, community-wide celebration.

Explore local retailers, restaurants, and artisans, all while enjoying festive activities like live music, s’mores, photos with Santa, and exclusive holiday deals. Don’t miss the Makers Market and gift-wrapping stations, hosted by Local First, offering unique, locally crafted gifts to complete your shopping list.

Make it a day to remember with friends, family, and neighbors, and embrace the holiday spirit by shopping, dining, and supporting your favorite local businesses.

Noel Night—where the season of giving begins by supporting local!

Working with La Plata County’s local, independent business community to create an economy that values people, planet and prosperity for everyone!

Local starts with you!

Local First is a proud independent business alliance made up of

La Plata County businesses and nonprofit organizations as well as passionate community members we call Localists.

Together, we work to create a thriving, equitable, and sustainable economy that values people, planet, and prosperity for everyone across southwest Colorado. Learn more by clicking on a topic below.

A candid photo of eight people standing in a row all wearing t-shirts that read "Localist".

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Thank you to our Founding Members!