2021 Be Local Coupon Book
The Be Local Coupon Book is in its 13th year and is produced every November by Local First to help encourage locals, tourists, and everyone in between to shop with our local, independent businesses. Our staff is here to help you design content that will get new and returning customers in your door, sell your products and services, and help you tell your story.
I wanted to take a moment and let you know how happy I am that I got involved this year.So far 5 new clients because of the discount in the book.5 clients decided to do another class because of the coupon.You guys made this easy for a one women show by offering monthly payments. Thank you!
This year, due to the impact that COVID-19 has had on our local, independent business community, we are producing a slimmed down version of the book with only coupons, photos, and directory ads. To make our process more efficient, we are creating an easy-production book with content from previous books. We will only edit contact information and send you one proof for your review. Best of all, ads are half-off! And for the first-time ever, we will have a digital app for all individuals who purchase their book online. That means, if you purchase space in the printed book, for just $50 more, you can also have a coupon in the complementary app.
Now, be present on your customer’s phone if they left the book in the car, or their dog ate it!
Be present on your customer’s phone by purchasing a digital coupon on our new Be Local App! Digital coupons are only available to businesses who have already purchased ad space in the print version of the book. Pick a favorite coupon from a previous book, or make a brand-new offering!
These are ads found in the back of the book alongside the directory and take up a third of the page. They are great for businesses that can’t offer a discount and don’t want to do a full story page, but still want to advertise in the book. People spend a lot of time in the directory hunting down a particular coupon, so you’ll get plenty of exposure. It’s the best of both worlds! Use your directory ad from last year’s book and get this deal for half-off!
Back of Coupon Photo Pages
This is some of the best advertising space La Plata has to offer because we limit the number of photo pages so that the photos can repeat 5-6 times throughout the book. Pick from your favorite photo in one of the last three Be Local Coupon Books!
The bread and butter of the book, coupons are a great way to gain new customers, get returning customers, or to show off new products/services you have to offer. Opposed to offering discounts? You can still use “coupons” to drive clients through your door by encouraging the behavior you want to see such as payment in advance/in-full, attending multiple sessions with you, or making purchases in larger amounts. Use your coupon(s) from last year’s book and get this deal for half-off!
Price: $65 per coupon
Best Deal, Most Exposure: Buy 3 coupons and fill the page: $180 ($15 discount)
Share your story online via our website and through social media. Local First staff will share your story on our website and re-post four Facebook and Instagram posts of your choice. Pick from your favorite story page in one of the last three Be Local Coupon Books or write a new story or post on social media.